Build confidence in the science, service and solutions behind K18
Build confidence in the science, service and solutions behind K18. This hands-in session dives into K18’s biotechnology and peptide technology, the innovation powering the K18REPAIR™ Service, and how to translate the science into meaningful guest conversations. Technicians will strengthen consultation skills, learn how to recommend K18 solutions based on individual hair needs, and confidently connect professional treatments with at-home care. The session will also introduce Future IQ, including the science, technology and positioning behind the innovation.
Agenda
K18 University: Science + Innovation
"K18 biotechnology + peptide technology"
"How K18 works within the hair"
"K18REPAIR™ Service science + protocol"
Consultation + Recommendations
"Identifying guest needs"
"Building stronger consultations"
"Product + service recommendations"
"Communicating K18 benefits with confidence"
"Connecting professional services to at-home care"
Introducing Future IQ
"Science + technology"
"Innovation + key benefits"
"Positioning + guest communication"
Gino D’Agostino
Gino D’Agostino is the Director of Education for K18 and a passionate beauty industry educator dedicated to elevating the professional hair community through artistry, innovation, and connection.
With an aesthetic that is modern, elevated, editorial, and effortlessly cool, Gino draws inspiration from fashion, culture, luxury beauty, and the constantly evolving world of hair. His approach to education blends technical expertise, creativity, and real-world relevance—creating experiences that leave stylists inspired, confident, and excited about what’s next.
At the heart of his work is a belief that great education should do more than teach a technique—it should spark creativity, build community, and move the industry forward.
When not building education for K18, you can find Gino behind the chair in San Francisco and Las Vegas.
@hair.by.gino
What to bring:
• Pen and notebook
Course Cost:
St. Louis, MO
Location: LifeSpa-Frontenac
Date: 6/8/2026
Duration: 8 hours, from 9 AM - 5 PM
(Please arrive by 8:45 AM)
Address:
2051 South Lindbergh Blvd
Frontenac, Missouri 63131
Laguna Niguel, CA
Location: LifeSpa-Laguna Niguel
Date: 6/15/2026
Duration: 8 hours, from 9 AM - 5 PM
(Please arrive by 8:45 AM)
Address:
25600 Rancho Niguel Rd
Laguna Niguel, California 92677
Ocotillo, AZ
Location: LifeSpa- Ocotillo
Date: 6/26/2026
Duration: 8 hours, from 9 AM - 5 PM
(Please arrive by 8:45 AM)
Address:
1505 East Ocotillo Road
Gilbert, Arizona 85298
Burlington, MA
Location: LifeSpa-Burlington
Date: 6/29/2026
Duration: 8 hours, from 9 AM - 5 PM
(Please arrive by 8:45 AM)
Address:
186 Middlesex Tpke
Burlington, Massachusetts 01803
Charlotte, NC
Location: LifeSpa-Charlotte
Date: 8/2/2026
Duration: 8 hours, from 9 AM - 5 PM
(Please arrive by 8:45 AM)
Address:
11220 Golf Links Dr
Charlotte, North Carolina 28277
Cary, NC
Location: LifeSpa-Alston Town Center
Date: 8/3/2026
Duration: 8 hours, from 9 AM - 5 PM
(Please arrive by 8:45 AM)
Address:
1120 Healthy Way
Cary, NC 27519
Beaverton, OR
Location: LifeSpa-Beaverton
Date: 9/7/2026
Duration: 8 hours, from 9 AM - 5 PM
(Please arrive by 8:45 AM)
Address:
600 SW 116th Ave
Beaverton, Oregon 97225
Oak Brook, IL
Location: LifeSpa-Oakbrook
Date: 9/13/2026
Duration: 8 hours, from 9 AM - 5 PM
(Please arrive by 8:45 AM)
Address:
2000 Oakbrook Center
Oak Brook, Illinois 60523
Omaha, NE
Location: LifeSpa-Omaha
Date: 10/13/2026
Duration: 8 hours, from 9 AM - 5 PM
(Please arrive by 8:45 AM)
Address:
17007 Elm Plaza
Omaha, Nebraska 68130